Make Cold Calling a Positive Experience

Many insurance agents consider cold calling for prospects a necessary evil that comes with their job. However, if you approach calling with the proper mindset, coupled with an effective yet courteous approach, working on the telephone can evolve into a satisfying and respectable aspect of your work. Contacts, appointments and sales will result, enabling you to have a successful insurance career.

Initially, an agent might see cold calling as an irreplaceable part of their occupation. All too often agents are looking just for “methods” to aid their telemarketing, but one’s frame of mind is just as important for success. You must truly believe you are providing a service which is beneficial to all. You are helping people by providing needed products that curtail exposure to risk while at the same time earning a respectable living. Always remember why you became an insurance professional and the esteem that follows an honest day’s work.

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