We call small businesses for both Individual or Group leads, we do not call homes. When developing individual leads, we speak with people regarding their own personal insurance or financial needs. Group leads are generated by speaking with decision makers who have a part in deciding what services the company will purchase.
A market research approach is used to generate each kind of lead. For instance, prospecting for a life lead begins with asking questions regarding the life insurance coverage a person has and gathering information on that coverage. Then, personal information is gathered such as marital and parental status, age, and health conditions.
About a minute into the phone conversation, each prospect who meets the qualifications of your order is now solicited. Our professional telemarketers personally and cheerfully offer the person the opportunity to benefit from your services. Each lead willingly agrees to receive a call from you and knows she/he will hear quotes or competitive quotes on existing policies.
Most of our agents use these leads to set face-to-face appointments. However, some simply drop in to see the person. Others choose to contact their prospects using a combination of phone, fax, email and internet. Once the connection is made, you are able to work your “sales magic” adding to your book of business.